Lesson 4
Analyzing Advertising Messages

 Title:   Analyzing Advertising Messages

Grade Level(s):   5-6

Subject(s):   Health, Language Arts, Math, and Science

Learner Outcomes:

• Students will be able to recognize advertising strategies.
• Students will create their own "truth" advertisements about cigarette smoking.
• Students will calculate the class average on their smoking IQ quiz.
• Students will discover more harmful effects from smoking.

Materials:

• Magazines with cigarette advertisements
• Health  and other magazines
• Art materials
• Analyzing Ads handout

• Multi-media computer with internet connection 
• Microsoft Office 
• Data Projector
• Scanner
• Netscape Composer or other web authoring software
• Graphic editing software (optional)

• Teacher should have prior working knowledge of Netscape Composer or other web publishing software.
• Students may want to work in pairs for the "advertisement" or other activities.
• Teacher should preview all links so that they are familiar with them.
• Teachers may want to preview the Funbrain quiz before students take it.

• Have students complete the advertising pretest in their Microsoft Word journals.
• Discuss common advertising strategies with students by projecting strategies using a data projector.  Ask students to share examples of strategies that they have recognized in advertisements.
• Have students find cigarette ads in magazines and identify the type of advertising strategies used in the ads they collect.  Discuss the true meaning of the ads with the students. 
• Each student will complete an analyzing ads worksheet about one of the ads they find.
• Students will explore truths about advertising through the Badvertise web site.
• Using the steps listed at Badvertise.org (click on the link "How to badvertise), students will create their own "badvertisement" . Students may choose to cut and paste from magazines and then scan their final creation.  Or students may use graphic editing software and create their own. 
• Students will publish their "badvertisements" through the creation of their own "badvertising web page" using Netscape Composer , Front Page, etc. and do oral presentations.  These will be published on the school web site.
• Students will visit the Joe Chemo web site and test their smoking IQ as an example of truth advertising.  Students will record interesting facts in their Microsoft Word journals as they complete the quiz.
• Students will record their quiz score and use it to calculate the class average.  This average can be used to determine where students are in  their basic smoking knowledge.
• Students will click on "Your  Smoke-- Scope" on the Joe Chemo web site and get a prediction of their future based on age, smoking habits, etc.  Students must record their "Smoke-O-Scope" prediction in their Microsoft  Word journals and write down at least 3 more facts they learned. 
• Students will take the quiz created on Funbrain about advertising strategies.  They need to quick on "Quiz lab" and go to the student log in.  The secret word is fun4u2do and the user ID is the student's initials.  Once students are in, click on the "Advertisement Strategies" quiz.  Scores may be printed.

• Students may work in pairs to assist students with IEPs or 504s.

• Students may visit the Joe Chemo web site and explore other links and information. 
• Students may want to create a class mural of ads and advertising strategies.

• Completed web pages (sample page ) to be posted on school web site
• Journal entries  ( rubric used to grade journal upon completion of the unit)
• Oral presentations
• Analyzing ads worksheets
• Funbrain Quiz

• Health:  5.4.1, 5.4.2,  6.1.2, 6.4.2, 6.5.1, 6.5.2, 6.6.2
• Language Arts:  5.8, 5.14, 5.16, 5.64, 5.60, 5.64, 6.6, 6.14, 6.23 6.54, 6.64, 6.66
• Math:  5.11, 6.69
• Science:  5.60, 6.77

• Health Standard 9 Understands aspects of substance use and abuse 
• Health Standard 2 Knows environmental and external factors that affect individual and community health 
• Health Standard 8  Knows essential concepts about the prevention and control of disease 
• Language Arts Standard 1 Uses the general skills and strategies of the writing process 
• Language Arts Standard 4 Gathers and uses information for research purposes 
• Language Arts Standard 8 Uses listening and speaking strategies for different purposes 
• Language Arts Standard 9 Uses viewing skills and strategies to understand and interpret visual media 
• Language Arts Standard 10 Understands the characteristics and components of the media 
• Math Standard 3  Uses basic and advanced procedures while performing the processes of computation 
• Math Standard 10 Understands the general nature and uses of mathematics 
• Science Standard 11  Understands the nature of scientific knowledge 

• Joe Chemo web site
• Fun Brain 
• Montana State University Netscape Composer Tutorial
• Common Advertising Strategies