A=4
        1.    Six slides with a title
        2.    More than two metaphors
        3.    Example of one type of commercial
        4.    Identify and explain the problem
        5.    Explain the recommended solution
        6.    Tells why the solution works: facts, reasons, and examples

B=3
        1.    Six slides with a title
        2.    At least two metaphors
        3.    Example of one type of commercial
        4.    Identify and explain the problem
        5.    Explain the recommended solution
        6.    Tell why the solution works: facts, reasons, and examples

C=2
        1.    Six slides with a title
        2.    Fewer than two metaphors
        3.    Example of one type of commercial
        4.    Identify and explain the problem
        5.    Explain the recommended solution
        6.    Tells why the solution works: facts, reasons, and examples

D=1
        1.    Fewer than six slides with a title
        2.    One metaphor
        3.    Attempts an example of one type of commercial
        4.    Attempts to identify and explain the problem
        5.    Attempts to explain the recommended solution
        6.    Attempts to tell why the solution works: facts, reasons, and examples

F=0
        1.    Fewer than six slides with a title
        2.    Lacks a metaphor
        3.    Does not attempt an example of one type of commercial
        4.    Does not attempt to identify and explain the problem
        5.    Does not attempt to explain the recommended solution
        6.    Does not attempt to tell why the solution works: facts, reasons, and examples